[1]尹世久,王小楠,高 杨,等.信息交流、认证知识与消费者安全食品信任评价[J].江南大学学报社科版,2014,13(05):124-132.
　YIN Shijiu,WANG Xiaonan,GAO Yang,et al.Information Communication, Certification Knowledge and the Evaluation on Consumer’s Trust in Food Safety[J].Journal of Jiangnan University (Humanities & Social Sciences),2014,13(05):124-132.
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信息交流、认证知识与消费者安全食品信任评价()
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《江南大学学报》社科版[ISSN:1671-6973/CN:32-1665/C]

卷:
第13卷
期数:
2014年05期
页码:
124-132
栏目:
食品安全与文化研究
出版日期:
2014-10-31

文章信息/Info

Title:
Information Communication, Certification Knowledge and the Evaluation on Consumer’s Trust in Food Safety
文章编号:
1671-6973(2014)05-0124-09
作者:
尹世久; 王小楠; 高 杨; 徐迎军
曲阜师范大学 经济学院,山东 日照 276826
Author(s):
YIN Shijiu;  WANG Xiaonan;  GAO Yang;  XU Yingjun
School of Economics, Qufu Normal University Rizhao 276826,China
关键词:
消费者信任;  安全食品;  影响因素;  结构方程模型
Keywords:
Consumer Trust;  Safety Food;  Influential Factors;  Structural Equation Model
分类号:
F713.54
文献标志码:
A
摘要:
食品安全认证制度已成为世界各国提升食品安全水平的重要政策工具。基于山东省济南等城市的实地调查,研究了消费者对无公害食品、绿色食品及有机食品等安全食品的信任评价,并运用结构方程模型考察了主要影响因素。研究发现,个体特征、认证知识和信息交流对消费者信任影响显著,且信任对购买意愿的积极影响得以验证,但食品安全意识对消费者信任的影响并不显著。促进信息交流,提高消费者认证知识,可有效提升消费者信任。
Abstract:
Food safety certification system has become an important policy tool to enhance food safety levels in various countries. Based on the field survey of Jinan and other cities in Shandong province, the paper studied consumers’ trust evaluation on the pollutionfree food, green food and organic food, and made use of the Structural Equation Model to investigate the main influencing factors. The results indicated that individual characteristics, certification knowledge and information communication have a significant effect on consumers’ trust, and the influence of consumers’ trust in their willingness to pay was verified, but the effect of awareness in food safety is not significant. Promoting information communication and improving consumers’ certification knowledge, can effectively elevate their trust.

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备注/Memo

备注/Memo:
收稿日期：2014-01-18
基金项目：国家自然科学基金(71203122); 教育部人文社科研究项目(11YJC790112); 山东省优秀中青年科学家科研奖励基金(BS2011SF007)。
作者简介：尹世久(1977-),男,山东日照人,副教授,硕士生导师,经济学博士,研究方向:食品安全管理政策。
更新日期/Last Update: 2014-10-30